Filming content with German pop star Alicia Awa in Berlin for Patrón. Awa created her own signature drink to serve to her crew as she hosted a listening session to reveal her brand new music.

Never Content worked with Rubber Communications on a series of content pieces for Patrón Tequila in Germany,  including a month long pop up store in Hamburg, a Dia De Los Muertos museum in Berlin and shoots with German popstar Alicia Awa in Berlin and Munich. Content created has been used on owned and earned channels for each campaign, providing stills and various length clips. Alicia Awa posted content shot by Joey from our team throughout the campaign to her diverse audience on Instagram.