Capturing the opening day of the Oasis Live 25 Experience store in Manchester ahead of the band's iconic return to the stage

Never Content was hired to create video and stills during the biggest music tour in the last decade. Starting in Manchester and shooting in Edinburgh, Dublin, London and LA, we captured the fans, the merch, the exclusive content, the green screen interactions, the queues, the tricked out decor and all the excitement and buzz it generated during the campaign. The content has been used for PR, ATL and new biz pitching as well as by Warner Music for their channels.